Unemployment. Layoffs. Competition. Three words that is common among college students and the rest of the work force. Regardless of what the news agencies say, hiring is still low as of today.
How many applicants do you think each job post receives?
Let’s face it; the average number of applicants per job post is a little over 180. That is 180 people you are competing with for the job. According to the Wall Street Journal, this figure was conducted by polling 215 recruiters.
Not only is our work experiences being challenged by a surge of applicants, our very own degrees that we have worked so hard to achieve are being questioned. Unquestionably it seems graduate degrees are the only ones that hold credibility.
This brings me to my own experience. I went through my patch of frustration when I graduated college in 2011 with a Bachelors Degree in Business Management and spent about a year without a job. This fueled my ambition and I decided to start this blog as a result.
For several reasons:
- I wanted to show companies that I have a great deal of passion for internet marketing, social media marketing, and growing a business.
- I wanted to start this blog because I wanted to make some money while I was unemployed.
- I created this blog because I enjoy helping people achieve their goals whether they wanted to start blogs of their own, start an online business, grow their websites, or improve their search engine rankings.
What is a blog?
According to dictionary.com, a blog is a web site where a writer or a group of writers express their experiences, knowledge, observations, and opinions in written text format with images and links to other websites.
Many people associate blogging with mommy bloggers or geeks. However, in this day and age blogging is necessary to stand out from the crowd. Job seekers should start a blog to put their skills and knowledge on the internet to increase their chances for success and job opportunities.
Here are reasons why you should start a blog today:
It’s your resume and portfolio
As I mentioned before, there are hundreds if not thousands of people competing for that one job that you applied for. You want to stand out from the crowd and a blog allows you to do that. A resume is only a page or two. However, with a blog you can highlight all of your skills, times twenty.
- If you are looking to get hired for photography, animation, graphic design, 3D models, and architecture plans then posting images of your work will greatly improve your chances.
- If you are looking for a job as a filmmaker or video producer then posting videos of your work will greatly entice visitors to hire you or offer you a job.
- If you are an accountant, you can write content about new tax laws, industry news, your experiences, and you can become a thought leader by expressing your opinions.
Hopefully, you understand from the examples above on how to use a blog to your advantage. The content that you use on your blog provides tangible examples of your work.
Best Practice: When you submit your resume online be sure to include your blog’s URL at the top of the resume below your contact information.
Personal Branding – Control your Digital Footprint
What is the first thing employers do when they receive your resume? Many of the resumes will be tossed into a bin of non-qualifiers while the rest of them will go into the next phase. Mostly likely the hiring coordinators or recruiters will Google your name.
Having a personal blog will help control your digital footprint. What I mean by this is that when your potential employer conducts a search with your name, he or she will come upon your blog which will help them understand who you are, what your passion is, and how you carry yourself both professionally and personally.
An added benefit to a blog is that you can control the content that you write whereas a social media profile like Facebook can show unflattering images or content that a potential employer might frown upon.
Networking with Professionals
Having a blog helps you build a network of industry professionals. You can easily develop relationships with other professionals in your industry by cross referencing them in your blog posts which in turn will get you and your blog noticed.
- Some examples to help you get noticed by professionals in your field:
- Reviewing books that they have written
- Follow up on something that they have written. Write about your opinions in your own blog post and link back to their website.
- Guest post on their blog
- Reference to them from a blog post with a link to their website
Don’t forget social media when you are building your professional network. LinkedIn and twitter have proven to be two of the best resources. Share your blog posts with your social media networks and comment on other professional’s comments and/or content.
Why is it important to build a network of professionals?
Well, employers are more intrigued by potential employees who are well connected. Having 200+ connections on LinkedIn is great but having a dedicated readership on your personal blog demonstrates that you know how to build connections both online and in the real world.
And of course to increase your chances of getting hired for a job that you really want.
Blogging displays your enthusiasm and determination
Blogging is a great platform to showcase your passion. However, it is no easy task. It is going to take a lot of hard work which I promise will be fulfilling to you down the road. Employers know how difficult it is to start a blog, to grow one, and to write content on a consistent basis. Your personal blog will show potential employers that you are a hard working individual and they will most likely be interested in you.
Don’t think too much. The way I go about writing blog posts is like how I would write a research paper in college. Get your cup of coffee or tea and begin researching on the internet. Be sure to create an outline of the sections you will be writing about.
Remember, blogging is no sprint; it is more like a marathon. Keep in mind that you need to be patient and that you need to keep writing quality content consistently. Plan ahead of time and schedule your blog post topics.
Develop your reputation before you get hired
Your professional reputation doesn’t start on the first day of your new job. Rather, it starts the moment the hiring coordinator or recruiter discovers information about you through an online search. Blogging is a tremendous way to build a strong foundation.
The competition for each job in the workplace is high as it can be. What will you do to differentiate yourself from the rest? My advice: Start a Blog!
Here are some ways on how a blog can help develop your reputation:
- As I mentioned earlier, personal branding should be a focus. What images do you use on your blog? What colors do you use? What type of topics do you write about? Is your content helping people solve problems? These are all important questions to answer to help build your reputation.
- Reference and link back to industry professionals to give you credibility.
- Show your potential employers that you are engaged in the industry by writing informational and quality content.
A strong reputation will get you hired.
Blogging keeps you sharp and expands your knowledge
Blogging is going to keep you sharp in two ways. First, it is going to improve your writing skills. Second, it is going to expand your knowledge of the industry.
Let me elaborate a little bit.
Improved Writing Skills: Most bloggers are not great writers when they first start. With time and practice, everyone, including myself can improve our writing skills. Writing on a consistent basis is not as easy as it may seem. More often than not writers like me are challenged with writer’s block. However, as you continue to write, you will improve and writing content will become easier.
Expand your Knowledge: Blogging is a fantastic way to keep your industry knowledge current, but it will also sharpen your skills as you conduct research about the topics you will be writing about. Writing articles with thorough research can place you as an industry expert and that on its own can be the difference of getting hired for a fortune 100 company or a medium sized company.
Make Money Blogging
What many people don’t know is that you can earn money by blogging about the topics you enjoy writing about. Sure it may not be an overnight thing but over time a blog can earn you a substantial amount.
There are many ways to earn a living from blogging including publishing sponsored posts, promoting affiliate products, using Google AdSense, providing freelance services, and much more.
Depending on your niche you will want to promote companies, services, and products that closely relate to your industry. Don’t be tempted to promote products or services that are not relevant to your blog audience or ones that you have not tried. Honesty and experience with promotion is the key to being able to make money online.
Start a Blog that Matters
Want to succeed as a blogger?
Corbett Barr created a course for bloggers to help them build successful blogs. His course has been used by some of the most prolific blogs on the internet most notably Live your Legend and Man vs. Debt. With his proven and easy strategies he was able to grow these blogs from 10,000 visitors a month to over 100,000+.
The course costs $97 which is quite low for the amount of value you will be receiving. A consultant would charge you ten times that amount for an hour of their time. Trust me, if you want to succeed as a blogger whether your goal is to be hired for a dream job or if you want to start a blogging business – this course is highly recommended.
Here is what you get:
- 90 day action plan
- 13 weekly step by step action plans
- Over 8 hours of video
- 4 bonus videos
- Answers to questions from the first 800 students
- One on one coaching guarantee
- A 60 day money back guarantee
- And much more!
How has blogging helped you? How has your experience been?